Picture the morning rush: 8 a.m., the express train is packed, and your makeup has to survive the commute, the office and dinner out
New York runs on long days, and so does your beauty routine. The good news is that vegan beauty has stopped being a compromise: the biggest DTC labels now build formulas that last, and they ship everywhere, including to your door in New York. Every brand below is vegan-friendly or 100% vegan, and every code on this page has been verified against our database before publishing.
Kosas โ Best Overall Pick
Kosas is a clean color cosmetics brand that uses skin-activating ingredients to improve skin health while providing beautiful makeup. It treats a base product like skincare, which is exactly the kind of multitasking a New York routine needs.
Hero: the skin-first colour cosmetics range, formulated to double as skincare while you wear it.
โ Reddit: Kosas comes up repeatedly in clean-beauty threads as the go-to recommendation for a skin-like finish that photographs well.
Rare Beauty
Rare Beauty by Selena Gomez celebrates individuality and self-acceptance with inclusive, easy-to-use makeup and mental health initiatives. The shade range and the soft-focus finish make it a favourite for everyday wear.
Hero: the inclusive, easy-to-use colour range, designed to be flattering on a wide variety of skin tones.
โ Reddit: Rare Beauty is a constant recommendation in threads about inclusive shade ranges that actually blend out fast.
e.l.f. Cosmetics
e.l.f. Cosmetics makes affordable, high-quality makeup and skincare accessible to everyone, certified cruelty-free and 100% vegan. It is the proof that a fully vegan routine does not have to cost more.
Hero: the 100% vegan makeup and skincare lineup, from primers to lip products.
โ Trustpilot: reviewers consistently mention the value, with many products outperforming brands several times the price.
Pacifica
Pacifica makes 100% vegan and cruelty-free skincare, makeup and fragrance at accessible prices with high-performance natural ingredients. One brand covers your whole bathroom cabinet.
Hero: the 100% vegan skincare and fragrance range, from cleansers to body mists.
โ Reddit: Pacifica is a frequent first suggestion in threads from people switching to fully vegan beauty on a budget.
Milk Makeup
Milk Makeup is a clean, multi-tasking beauty brand that started with the iconic Cooling Waterstick and an ethos of self-expression. The stick format is made for application on the go, no brushes required.
Hero: the Cooling Waterstick, the brand's iconic on-the-go moisturizer stick.
โ Reddit: the stick formats get steady praise in threads about travel-friendly and commute-friendly beauty.
Tarte
Tarte is a tech-driven beauty brand creating high-performance natural cosmetics, from Shape Tape concealer to Amazonian clay foundations. It pairs serious coverage with a plant-forward ingredient story.
Hero: Shape Tape concealer, the brand's most-discussed product for full-coverage wear that holds up through a workday.
โ Reddit: Shape Tape is still one of the most-recommended concealers in makeup subreddits, especially for high-coverage days.
Coupon Codes Table
| Code | Discount | Expiry |
|---|---|---|
| KOSAS15 | 15% OFF | 2026-10-01 |
| KOSAS10 | 10% OFF | 2026-10-01 |
| FREESHIP (Kosas) | Free Shipping | 2026-10-01 |
| RARE20 | 20% OFF | 2026-12-31 |
| WELCOME10 (e.l.f.) | 10% OFF | 2026-10-01 |
| WELCOME10 (Pacifica) | 10% OFF | 2026-10-01 |
| MILK15 | 15% OFF | 2026-12-31 |
| WELCOME10 (Tarte) | 10% OFF | 2026-10-01 |
How to Save More
1. Stack a welcome code with free shipping. Most of these brands run both a first-order discount and a free-shipping offer, so apply both at checkout instead of letting one go unused.
2. Buy during launch and sale windows. New colour releases from Rare Beauty and Tarte often come with sitewide discounts; the 20% codes in the table above are your best anchor for a big order.
3. Split one order across two brands. e.l.f. and Pacifica both take 10% off first orders, so a combined haul of everyday staples is cheapest spread across two welcome codes.
4. Check the brand page before you check out. Each brand page on this site carries the full code history, so compare the newest codes against the table above before paying.
FAQ
Which brands here are fully vegan? e.l.f. Cosmetics and Pacifica are certified 100% vegan and cruelty-free. Kosas, Rare Beauty, Milk Makeup and Tarte are clean-beauty lines with strong cruelty-free credentials; check the brand page for the full ingredient list before committing.
Do the codes work on sale items? Usually welcome codes apply to full-price items while the sale section runs separately. Read the terms on the brand page, then decide which code gives the better deal.
Which pick is best for sensitive skin? Kosas and Milk Makeup both focus on skin-friendly, clean formulas, making them the safest starting points if your skin reacts easily.
Can I combine a welcome code with a sitewide sale? Not always. If a sitewide discount is already active, compare it against the first-order percentage and use whichever is larger.