Rare Beauty vs Tower28 Comparison 2026: Which Makeup Brand Saves You More?

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📌 Quick Summary: Choosing between Rare Beauty and Tower28? Our August 2026 comparison breaks down what each brand does best. Best active codes: Rare Beauty offers RARE20 (首单20%OFF) while Tower28 offers TOWER20 (首单20%OFF).

Rare Beauty vs Tower28: Which Makeup Brand Is Right for You?

Both Rare Beauty and Tower28 have loyal followings, but they take different approaches. This side-by-side comparison looks at what each brand focuses on, the signals in their public brand positioning, and the coupon codes we currently list for them — so you can decide where your money goes.

Feature	Rare Beauty	Tower28
Focus	Inclusive makeup	Clean makeup
Known For	Rare Beauty by Selena Gomez celebrates individuality and self-acceptance with inclusive, easy-to-use makeup and mental health initiatives.	Tower28 makes sensitive-skin-safe, clean beauty that is dermatologist tested, fragrance free, and formulated with soothing ingredients.
Best Code We Track	RARE20 (首单20%OFF)	TOWER20 (首单20%OFF)
Free Shipping Code	Check site	Yes

About Rare Beauty

Rare Beauty by Selena Gomez celebrates individuality and self-acceptance with inclusive, easy-to-use makeup and mental health initiatives.

Based on its public positioning, Rare Beauty emphasizes inclusive, mental health.

Read our full Rare Beauty coupon codes guide or browse the Rare Beauty brand page for everything we list.

Rare Beauty Active Coupons

Code	Discount	Status
RARE20	首单20%OFF	Verified
rare_email	New customers get 10% off with	Available
rare_rewards	Earn Rare Beauty Rewards point	Available
rare_student	Students get 15% off with Stud	Available

About Tower28

Tower28 makes sensitive-skin-safe, clean beauty that is dermatologist tested, fragrance free, and formulated with soothing ingredients.

Based on its public positioning, Tower28 emphasizes clean.

Read our full Tower28 coupon codes guide or browse the Tower28 brand page for everything we list.

Tower28 Active Coupons

Code	Discount	Status
TOWER15	新用户15%OFF	Available
FREESHIP	全场免运费	Verified
TOWER20	首单20%OFF	Verified
TOWERKIT	Save $10-$44 on SOS kit bundle	Available
TOWERGIFT	E-gift cards available startin	Available
TOWERSUBS	Subscribe & Save 15% off regul	Available

Rare Beauty vs Tower28: Which Should You Choose?

Choose Rare Beauty if you want inclusive makeup — Rare Beauty by Selena Gomez celebrates individuality and self-acceptance with inclusive, easy-to-use makeup and mental health...
Choose Tower28 if you want clean makeup — Tower28 makes sensitive-skin-safe, clean beauty that is dermatologist tested, fragrance free, and formulated with soothing ingredients.

On price: Rare Beauty lists RARE20 (首单20%OFF) as its strongest code we track, while Tower28 lists TOWER20 (首单20%OFF). Copy the code you want, paste it at checkout, and confirm the discount applies before paying.

FAQs

Which brand is cheaper, Rare Beauty or Tower28?

Both brands sit in a similar price tier for their category. The fastest way to compare real savings is the coupon tables above — Rare Beauty currently lists RARE20 (首单20%OFF) while Tower28 lists TOWER20 (首单20%OFF).

Can I combine coupons from Rare Beauty and Tower28?

No — coupons are per-brand and almost always single-use per order. Pick the brand and the single best code for that purchase.

Do Rare Beauty and Tower28 offer free shipping?

Tower28 lists a free shipping code (FREESHIP); check Rare Beauty at checkout for its current threshold.

Which brand is more sustainable?

Based on their public positioning, Rare Beauty highlights inclusive, mental health, while Tower28 highlights clean. Both market sustainability as a core part of the brand — verify specific claims on their official sites before buying.

❓ Frequently Asked Questions

Answers sourced from official customer support and FAQ pages.

Which DTC brand on CouponBot has the highest discount right now?

Current top deals include Allbirds up to 30% off sitewide, Tonal $200 off select packages, and Blueland 25% off starter kits. Discounts vary by season — winter sales (Nov-Jan) and Earth Day (April) typically offer the deepest discounts across our 894+ brands. Check individual brand pages for real-time active codes.

How much can I save by subscribing vs buying one-time from sustainable brands?

Most sustainable DTC brands offer 15-20% savings through subscription models compared to one-time purchases. For example, Who Gives A Crap bamboo toilet paper saves 20% with subscribe-and-save, Blueland cleaning tablets save 15% on recurring orders, and Pact organic basics offers 10% off subscription. Combining subscription discounts with first-order welcome codes (typically 10-20% off) maximizes savings.

What makes CouponBot different from other coupon sites like RetailMeNot or CouponFollow?

CouponBot focuses exclusively on vegan, cruelty-free, and sustainable DTC brands — over 894 brands across 23 categories. Every code is sourced directly from brand websites rather than user submissions, reducing expired code risk. Each coupon shows found_date so you can assess freshness, and expired codes are removed within 48 hours. Our brand pages include detailed brand information, founder stories, and sustainability credentials that other coupon sites skip.

What are DTC brands?

DTC (Direct-to-Consumer) brands sell directly to customers online, cutting out retail middlemen. This means better prices, higher quality, and unique products you will not find in stores.

Are these coupon codes verified?

Yes, all coupon codes on CouponBot are sourced directly from brand websites. We verify them regularly, but recommend testing the code at checkout before completing your purchase.

How do I use a coupon code?

Click the coupon code button to copy it, then paste the code at checkout on the brand website. Most codes require an email signup to activate.

Do you offer coupon codes for non-vegan products?

We focus on vegan, cruelty-free, and sustainable brands. Our brands across 20-plus categories are carefully selected to align with ethical and eco-conscious values.

How often are coupons updated?

We check brand websites regularly for new offers and remove expired codes. Check the Last Checked date on each page to see freshness.

Can I get a refund if a coupon does not work?

CouponBot is a free reference site. We recommend trying another code from our list or checking the brand current promotions directly.

What is the best way to save on eco-friendly brands?

Start by signing up for email newsletters. Most DTC sustainable brands offer 10-20% off your first order just for subscribing. Check our coupon pages for the latest verified codes before you checkout.

Do sustainable brands cost more than regular brands?

Not necessarily. While some sustainable brands have higher upfront costs due to ethical materials, many offer subscription discounts, bundle deals, and seasonal sales. Our coupon codes help bridge the gap.

How can I find coupons for vegan beauty products?

Browse our vegan beauty category page for brands like Rare Beauty, Kosas, Tower 28, and Herbivore. Each brand page lists all active coupon codes with expiration dates so you can pick the best deal.

Do you have promo codes for eco-friendly home products?

Yes, we cover home brands like Blueland, Pela, Who Gives A Crap, and Meliora. Check their brand pages for current codes. Most offer first-order discounts between 10-25% off.

What sustainable fashion brands have the best deals?

Allbirds, Veja, Patagonia, and Pact frequently offer sitewide promotions. Allbirds runs seasonal sales up to 30% off, Veja has new-arrival discounts, and Pact offers subscribe-and-save options.

How do I know if a coupon code is still valid?

Each coupon on CouponBot shows its found date and expiry date. We regularly check and remove expired codes. For the freshest deals, check our recently added coupons section.

When is the best time to shop for deals?

Deal timing follows the retail calendar. Back-to-school season (August-September) brings tech and office-supply discounts, Earth Day (April) is the biggest sustainable-brand sale of the year with 25-40% off, and Black Friday through Cyber Monday (late November) is the deepest discount window of the year across most DTC brands. Signing up for brand newsletters (10-20% first-order codes) works year-round. CouponBot checks brand websites daily, so the newest active codes are always listed at the top of each brand page.

🏷️ Rare Beauty vs Tower28 Comparison 2026: Which Makeup Brand Saves You More?