📌 Quick Summary: Tru Earth coupon codes — 20% off with TRU20, 15% off with TRU15. Plastic-free laundry strips that dissolve completely, reduce plastic waste by 90%, and work in all washing machines.
Tru Earth — Laundry Strips That Cut the Plastic Bottle
"I switched to Tru Earth strips six months ago and have not missed liquid detergent at all. No mess, no measuring, no giant plastic jugs. My clothes come out clean and the lavender scent is subtle, not overpowering." — r/ZeroWaste community member.
Founded in 2016 in Vancouver, Canada, Tru Earth set out to eliminate the 1 billion plastic laundry jugs thrown away every year in North America. Their solution: ultra-concentrated laundry strips that dissolve completely in water — hot, cold, or anywhere in between. Each strip is the size of a piece of gum and contains the same cleaning power as a full load's worth of liquid detergent. The brand has diverted over 10 million plastic jugs from landfills. Here are the current codes to make the switch.
First Order — 20% OFF
Use code TRU20 at checkout for 20% off your first Tru Earth order. Works on all product variants including the Unscented, Lavender, and Fresh Linen strips.
Save 15%
Code TRU15 gives 15% off your order. A great alternative if TRU20 is not available or for non-first-time buyers.
Plastic-Free and Hypoallergenic
Tru Earth strips are hypoallergenic, paraben-free, phosphate-free, and biodegradable. Safe for HE and standard washers, and gentle enough for baby clothes.
All Active Tru Earth Coupon Codes
| Code | Discount | Details |
|---|
| TRU20 | 20% OFF | First order — highest available discount |
| TRU15 | 15% OFF | Standard order discount |
Why Tru Earth?
Tru Earth strips are the highest-rated laundry strips on the market with over 100,000 5-star reviews. Each strip is ultra-concentrated — a 32-strip pack replaces a 100oz bottle of liquid detergent while taking up 90% less shelf space. The strips are biodegradable, septic-safe, and work in all machines including HE, standard, and cold water cycles. The brand is Leaping Bunny certified, vegan, and carbon-neutral. Tru Earth also has a subscription model that delivers strips automatically and has partnered with environmental organizations to plant trees and clean up plastic waste. On Reddit's r/ZeroWaste, Tru Earth is the most recommended laundry strip brand for performance value.
How to Save at Tru Earth
New customers should use TRU20 for 20% off their first order. The 64-strip or 128-strip pack gives the best per-load pricing. Tru Earth also offers a subscription with subscribe-and-save pricing — you get additional discounts on top of the first-order code. The Unscented variant is the most popular for sensitive skin. If you are unsure, try the sample pack first — it contains enough strips for a few loads to test performance in your water type.
Tru Earth Coupon FAQs
Do Tru Earth strips work in cold water?
Yes. Tru Earth strips are formulated to dissolve completely in any water temperature, including cold. They contain no harsh chemicals that require hot water to activate.
Are Tru Earth strips safe for HE washers?
Yes. Tru Earth is safe for all high-efficiency (HE) washing machines. The low-sudsing formula is specifically designed for HE machines and produces no excess foam.
How many loads per strip pack?
The 32-strip pack handles 32 regular loads. The 64-strip pack covers 64 loads. One strip per regular load; use two for heavily soiled loads.
Are Tru Earth strips safe for baby clothes?
Yes. The Unscented variant is hypoallergenic and free from dyes, perfumes, and harsh chemicals. Many parents on Reddit report no skin reactions on baby clothes.
Does Tru Earth have a subscription program?
Yes. Subscribe and save up to 20% on recurring deliveries. You can choose delivery frequency (monthly, bi-monthly, quarterly) and skip or cancel anytime.
See all active Tru Earth coupon codes on the brand page for the latest deals and discounts.
Hero Products by Tru Earth
1. Eco-Strips Laundry Detergent - Ultra-concentrated laundry strips, plastic-free packaging, 32ct for $20
2. Eco-Strips Multi-Purpose Cleaner - Dissolvable cleaning strips for all surfaces, 32ct for $14
3. Fabric Softener Strips - Plant-based dryer-safe softening strips, 32ct for $16
❓ Frequently Asked Questions
Answers sourced from official customer support and FAQ pages.
Which DTC brand on CouponBot has the highest discount right now?
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How much can I save by subscribing vs buying one-time from sustainable brands?
Most sustainable DTC brands offer 15-20% savings through subscription models compared to one-time purchases. For example, Who Gives A Crap bamboo toilet paper saves 20% with subscribe-and-save, Blueland cleaning tablets save 15% on recurring orders, and Pact organic basics offers 10% off subscription. Combining subscription discounts with first-order welcome codes (typically 10-20% off) maximizes savings.
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Allbirds, Veja, Patagonia, and Pact frequently offer sitewide promotions. Allbirds runs seasonal sales up to 30% off, Veja has new-arrival discounts, and Pact offers subscribe-and-save options.
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